Vol 7, No 1 (2021)

January - June 2021

Table of Contents

Research article

Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
Cristobal Fernandez Muñoz, Felisa Arribas Pérez, Cristina Martín Zapata
PDF
31-40
Utilization of financial products SMEs entrepreneurs in Mexico
Erika Dolores Ruiz, Julio Fernando Salazar Gómez, María De Jesús Valdivia Rivera, Manuel Hernández Cárdenas, Ibis Rafael Huerta Mora
PDF (Español)
1-14
Intention to purchase green products according to the Theory of Planned Behaviour: Incorporation of the moral obligation to the model
Jessica Müller, Juan Bernardo Amezcua, Sheyla Müller
PDF (Español)
15-30
What makes millennials happy at work? Evidence from the entertainment sector in northern Chile
Sebastián Cristóbal Araya Pizarro, Luperfina Rojas Escobar, Carlos Varas Madrid
PDF (Español)
65-80
MIC MAC method applied to the identification of key variables for reducing student dropout, case of the Business Administration program – UNAD, Colombia
María Erika Narvaez Ferrin, Maria Angélica Cervantes Muñoz
PDF (Español)
81-92

Literature review

Positioning process in marketing: steps and stages
Nerio Ramón Olivar Urbina
PDF (Español)
55-64
Merchandising Strategies: an analysis of their effectiveness in attracting new customers
Freddy Martin Verastegui Tene, Jorge Alberto Vargas Merino
PDF (Español)
41-54

Case study

Time and space improvement in the management of a surgical center: the case of Botucatu, Brazil
Luciana Gisele Bordinhão Duma, Fernando de Almeida Santos, Gabriela Ajani Venturoso, José Carlos Trindade Filho
PDF (Español)
93-104